The Story Behind RSL: Why We Created It

RSL stands for Ranch Spirit Lifestyle. 

The idea for RSL was born out of our mutual love and respect for the ranch and Western lifestyle. As a young girl, Cydney spent many years on ranches in San Diego's East County, riding horses and raising farm animals. I grew up riding horses, and enjoying everything Western with my family on ranches in Arizona and have enjoyed my folks' beautiful collection of Western art. We are also huge country music fans. Today, Cydney and I both ride our horses, Sebastian and Dutton, on a ranch.

We believe that Western wear isn’t just about clothing—it’s about a way of life. It tells a story of resilience, tradition, and adventure. Whether you're working hard on the ranch, heading out to a rodeo, or simply embracing the rugged spirit of the ranch and of the West, your gear should reflect who you are. Ranch Spirit Lifestyle was created to bring quality, authenticity, and style to those who live and breathe the Western way of life.

Born from Passion, Built for the West

At Ranch Spirit Lifestyle, we’re more than just a brand—we’re a community of cowboys, cowgirls, and Western enthusiasts who understand what it means to need durable, stylish, and functional clothing. We set out with a mission: to craft high-quality, Western-inspired apparel that stays true to tradition while offering modern comfort and design.

Quality You Can Count On

We know the Western lifestyle is tough, and so are the people who live it. That’s why every piece is made with premium materials designed to withstand the elements, long hours, and rugged terrain. Whether it's a reliable denim jacket, vest, short or long-sleeved shirt, or a hat to protect from the sun, we ensure every detail is designed with both form and function in mind.

More Than a Brand—A Lifestyle

Ranch Spirit Lifestyle isn’t just about looking good—it’s about feeling good, standing tall, and carrying forward the ranch and Western spirit. Whether you’re out on the ranch, at a country music concert, or just love the rugged and timeless aesthetic, our clothing is made for you.

We created RSL Western Wear because we believe in the power of the Western lifestyle. We believe in hard work, in authenticity, and in wearing clothes that tell a story. 

Join the RSL Family

We invite you to be a part of our journey. Explore our collection, embrace the Western way of life, and ride with us as we continue to build a brand that stands for quality, tradition, and the untamed spirit of the ranch and of the West.

Stay true. Stay strong. Stay Western.

Rick and Cydney